Rebranding the recession

Every time I hear the word recession it makes me feel a bit afraid.
Like there's some cloud hanging over us, just overhead somewhere and that nothing will be OK until it's lifted.

This is silly.
Actually it's a bit more than silly, it's very silly.

I don't want anyone out there in radioland to think I'm being insensitive to people who've lost their jobs, or are finding it hard to make ends meet or make sure their family's OK, I get all that.

And even though that's happening lots of other things haven't changed.

Hot chocolate is still hot.
The drink, not the 70's Errol Brown fronted band, is still hot.

When the sun occasionally blesses us with it's presence, it's still yellow and warm;

And music. We can still listen to music. Our ears aren't part of the recession

So I say let's re-brand the recession.
Try and re-train yourself that every time you hear the word recession, you replace it with the enlightenment. Let's call it the enlightenment because it's made people less focuses, or at least less exclusively focused on materialism and making moolah.

That way, the next time you hear the r word, you'll hear, economists are predicting that the enlightenment will carry on into the Spring of 2011. And you'll feel sad, because you don't want the enlightenment to end.

Have I droned on a bit too much about this? Perhaps.

Here's a Beatles record about the sun.